Tag: Beauty

The growing strength of social media channels has played a major role in the increasingly blurred line between the professional and consumer beauty markets. Just as anyone with a smartphone is suddenly a photographer, anyone with a YouTube channel can now present themselves as a make-up artist or nail technician, regardless of whether they’ve had any training. Our make-up feature on page 70 further explores the impact of social media on the profession and offers some advice on how to raise your profile as a skilled MUA, without resorting to…